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We can't wait to attend WOC Geneva this year.
We’re heading to World of Coffee Geneva. Our sales team will be there with some of our freshest arrivals, ready to cup, connect, and talk coffee.
Where: Halls 1 & 2 on Table 115-117 at Palexpo SA, Geneva, Switzerland
When: 26–28 June 2025
Cupping Schedule
We’ll be running cuppings at our stand throughout the event. Here’s when you can cup with us:
Thursday 26 June
13:00 – Colombia & Peru
14:00 – Kenya
Friday 27 June
11:00 – Honduras
14:00 – Ethiopia
Saturday 28 June
11:00 – Brazil
14:00 – Kenya & Ethiopia
Roasters – Bring Your Coffee
Roasting with our coffees? Bring a bag to the stand. Between cuppings and during morning service, we’ll be brewing coffees roasted by our customers. If you’d like to join, here’s how:
- Contact your Nordic Approach sales rep to get on the list
- Let them know your preferred time slot
Brew slots available:
Thursday 26, Friday 27, Saturday 28 June
10:00 / 12:00 / 15:00
Planning Ahead?
In the meantime, with fresh crops arriving from Ethiopia, Kenya, Colombia, Honduras, and El Salvador, now is the perfect time to start planning your coffee. Let us know your preferred volumes, origins, and product types—we’re here to help you secure the best lots and get ahead of your purchasing needs. Reach out anytime!