The definition of Coffee Direct Trade is a sourcing approach where buyers work directly with farmers or cooperatives, ensuring transparency, fair pricing, and quality-focused relationships.
How does Coffee Direct Trade work?
Instead of going through brokers, we engage directly with farmers, cooperatives, or estates. We pre-contract volumes, negotiate with transparency, and establish pricing that reflects farm-level quality and costs.
Why Coffee Direct Trade matters
- Boosts trust and accountability throughout the supply chain
- Enables traceability to farm or lot level
- Ensures fairer premiums that reach producers
Direct Trade in Specialty vs. Commercial
In specialty coffee, direct engagement is the baseline—often including site visits, financial support, and long-term relationships with producers.
In commercial coffee, sourcing typically relies on aggregators and brokers, offering less visibility into producers and less equitable pricing.
Where Nordic Approach fits in
From pre-finance to origin visits, we operate through direct trade. We aim to build long-term relationships rooted in transparency and aligned goals—advancing quality and sustainability together.