Ragnar Syltevik

Responsible for marketing, brand, and communication at Nordic Approach, Ragnar leads the company’s marketing department, with a focus on how Nordic Approach presents its work — ensuring that information is clear, consistent, and useful in practice.

Role and responsibility

Norwegian, with Scottish heritage, his role centres on setting direction for how information from origin is structured and communicated across channels. The marketing department works with product descriptions, educational content, and market-facing material that support buying decisions and make it easier to understand, compare, and work with coffees across markets.

Approach and ways of working

A central part of the work is developing systems and structures that ensure consistency over time — both in how coffees, producers, and processes are represented, and in how information is maintained and reused across different touchpoints. This also includes internal communication and how the team presents its work, contributing to a clearer and more aligned company overall.

Experience and background

Ragnar’s background spans both B2B and B2C marketing, with experience in brand development, customer journeys, and communication in organisations with multiple stakeholders and complex structures. Across previous roles, the consistent focus has been on how offerings are experienced and understood — and how communication can create clarity, relevance, and trust over time.

Focus at Nordic Approach

His work at Nordic Approach builds on this, with an emphasis on making complex information usable in practice, and on establishing a clear and consistent way of presenting both the company and the coffees it represents.

Education

He holds an MSc in Marketing (Festival and Events Management), an Executive MBA, and is a graduate of the KaosPilot programme.

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