Anne Thiess

Works as Digital Marketing Coordinator at Nordic Approach, supporting how the company presents and structures information across digital channels.

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Role and responsibility

Her work centres on maintaining and developing digital content, with a focus on how information is presented, structured, and experienced across platforms. This includes working with website content, campaigns, and day-to-day updates, ensuring that information is clear, consistent, and accessible.

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Approach and ways of working

A central part of the work is combining user experience thinking with practical content management, ensuring that digital touchpoints reflect how the company operates in practice. This includes a focus on usability, clarity, and how customers interact with information across channels.

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Experience and background

Joined Nordic Approach in 2025. Her background is in user experience, web development, and design, with a focus on how digital systems and content are structured and used.

Perspective

Highlights that coffee is often approached from a technical or equipment-driven perspective, while the choice of coffee itself plays a more significant role in the final experience.

“Rather one good cup a day than ten average ones.”

Also emphasises the importance of understanding origin, processing, and roast level, and how these factors shape both flavour and overall experience.

Education

Holds a Master’s degree in User Experience with Web Development and Design.