Anne Thiess

Works as Digital Marketing Coordinator at Nordic Approach, supporting how the company presents and structures information across digital channels. Originally from Germany, she joined Nordic Approach in 2025 and has since taken on a permanent role within the marketing team.

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Role and responsibility

Her work centres on maintaining and developing digital content, with a focus on how information is presented, structured, and experienced across platforms. This includes working with website content, campaigns, and day-to-day updates, ensuring that information is clear, consistent, and accessible.

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Approach and ways of working

A central part of the work is combining user experience thinking with practical content management, ensuring that digital touchpoints reflect how the company operates in practice. This includes a focus on usability, clarity, and how customers interact with information across channels.

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Experience and background

Joined Nordic Approach in 2025, initially in a temporary role, and has since continued in a permanent position within the marketing team. Her background is in user experience, web development, and design, with a focus on how digital systems and content are structured and used.

Perspective

Highlights that coffee is often approached from a technical or equipment-driven perspective, while the choice of coffee itself plays a more significant role in the final experience.

“Rather one good cup a day than ten average ones.”

Also emphasises the importance of understanding origin, processing, and roast level, and how these factors shape both flavour and overall experience.

Education

Holds a Master’s degree in User Experience with Web Development and Design.

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